Sr. Manager Web, Advertising

Hi there!

We're looking for a Sr. Website Manager to join the Growth Marketing team at Zapier. In this role, you will be responsible for driving growth primarily through the Zapier logged-out website experience (e.g. homepage, landing pages, etc.).

Put your expertise to work, optimizing our website experience to drive signups, leads and performance. Whether the traffic arrives from social media, organic searches, or paid ads, you'll be responsible for the performance,  working extensively with our analytics platforms and cross-functional teams, identifying actionable insights, and driving new testing and implementation. Using your experience with AB testing, you'll be the owner in driving ongoing improvements to usability, trying new tactics to meet (and exceed) KPI's and fostering stronger brand engagement.

The Sr. Manager must be a strategic and critical thinker with an innate ability to connect with prospects and customers in the B2B space. They should be obsessed with the marketing funnel and user experience on the web (as they relate to business objectives) and have a strong need (and know-how) to improve them. To start, you will have one direct report and will be reporting to our Director of Acquisition.

About You:

• You have 6+ years of experience in Growth, Program, Product management, or equivalent.
• A strong track record leading teams and inspiring the people who work with you to execute flawlessly against the long-term website vision and current priorities.
• Adept at leading hypothesis-driven A/B tests, designing experiments at scale, and running experiments.
• Highly analytical, good at using data to form a hypothesis and defining metrics to determine the success of initiatives.
• B2B background in qualified lead generation and performance marketing.
• You are a creative problem solver and critical thinker, adept at leveraging new technologies and collaborating with marketers, product managers, designers, and other web stakeholders.

Things You’ll Do:

• Top of Funnel ownership: Work with internal teams to drive the traffic strategy for Zapier websites and related properties worldwide.
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies, and uncover areas of opportunity to improve the onsite experience.
• Own the end-to-end logged-out website creation and process using Builder.io and other 3rd party tools, with product and engineer partnership.
• Drive understanding of our users and their interaction with our website through in-depth user interaction and engagement analyses.
• Leverage Amplitude, FullStory, internal data, and other similar tools to develop and maintain a deep understanding of what's happening on the website and where to focus efforts next.
• Dive into user research, analysis, and experiment results to understand growth metrics and funnels.
• Provide regular reports on website trends, changes, problems & opportunities to stakeholders and colleagues.
• Collaborate with cross-functional teams (e.g. product, engineers, analysts, and designers).
• Work collaboratively with business owners to ensure that the website content and UI align with optimal user journeys/flows and desired outcomes, keeping tracking and reporting capabilities in mind at all times.

Nice to Haves:

• Knowledge of statistics (significance, p-value, sample size, etc.)
• Knowledge of spreadsheets (Microsoft Excel and Google Docs) and data visualization tools (Tableau, Looker, Periscope, etc.).
• Experience writing and optimizing SQL queries (e.g. joins, unions, subqueries, case statements, window functions, etc.) and working with large data sets.
• Have B2B marketing experience.

The Whole Package

Our fully remote, distributed environment enables us to work with awesome people from around the world. Our team members work from 38 different countries. We generally hire based on timezones and try to keep teams together by making sure that every Zapien overlaps with their manager & teammates for at least a few hours a day.

Zapier offers:

• Competitive salary and bonus program
• Equity for All: Stock options (or equivalent) for every Zapien
• Healthcare + dental + vision coverage*
• Fertility and Adoption Assistance
• Retirement plan with 4% company match*
• $2,000 annual learning stipend for use on courses, conferences, and more—your choice
• Annual all-company retreat
• 14 weeks paid leave for new parents of biological or adopted children
• Customized Zapiversary rewards on your 1, 3, 5, 7 and 10 year work anniversaries
• Leading-edge equipment. We set you up with an Apple laptop and provide an additional budget for you to choose other home office accessories and software you may need.
• Time to renew. We encourage Zapiens to take at least 2 weeks off each year. Most of us take 4-5 weeks, in addition to locally recognized holidays.
• Opportunity to work with Zapier’s amazing partners network

*While we support Zapiens around the world the best we can, healthcare plans are available in the UK, Canada, and United States. Retirement plans are currently available specifically in the UK, Canada, New Zealand, Australia, and United States. A regional benefits premium is added directly to the salary ranges for team members who are in countries where we do not have entities or provide company-sponsored benefits. When recommendations are made for base salary, the benefits premium has already been factored in.