Product Marketing Manager

Hi there! 👋🏼 We are looking for a product marketing manager who has experience in building the product marketing area from scratch. We have a marketing team of two people who have a lot of experience in performance marketing, but who are looking for support in product marketing.

‍Tasks

• You plan and execute overall marketing efforts, including working with Google Analytics/Ads, Hubspot Marketing, ongoing SEO efforts, partnerships, marketing growth and more
• You work on developing successful marketing strategies and campaigns to drive consistent growth for our existing and new products/features, and identify opportunities to reach new market segments
• You come up with new content ideas and topics that align with our marketing strategy
• You establish and monitor KPIs, analyze their impact, document your findings with regular reports, and prepare best practices
• You will monitor marketing strategy changes and their impact on our products
• You will always have an open eye on competitors and their growth tactics to come up with new, not the same, marketing initiatives
  

Requirements

• You have a lot of experience in working in a SaaS ecosystem and in the eCommerce area
• You know how SaaS processes and SaaS marketing works
• You have an entrepreneurial mindset - that is why you have already worked in start-ups before
• You have experience with marketing tools like: Google Analytics + Ads, Google Search Console, Hubspot, LinkedIn Ads, and Meta Ads
• You are fluent in English and have excellent communication skills
• You thrive in a dynamic role and enjoy strategy, implementation, and content creation
• You are well organized, a fast learner with a high level of initiative, you know how to prioritize tasks, and you get things done
  

Benefits

• Flexible working hours
• Work from wherever you want
• Free choice of equipment + private usage
• Regular team events and workation
• 50€ voucher (Amazon) for social actions (Blood donation, Tafel, etc.)