PPC Specialist

We are currently looking for a PPC Specialist for the company's largest product — a cross-platform VPN service. The product is 5 years old, and in the past year revenue growth from it was 97% and continues to grow.

What you will do:

• Developing of a strategy for promoting the product through PPC
• Working with the review site of our VPN service and bringing high-quality traffic with the help of successful advertising campaigns
• Organizing of advertising account architecture
• Managing of the process of purchasing advertising and development of the advertising budget
• Aggregating and analyzing of the results of advertising campaigns and their further optimization
• Searching for new strategies, researching new opportunities for promoting the product
• Analysing and researching of the market and competitors
• Creating clear creative task for designers
  

Requirements:

• Confident user of Google Analytics (creating goals, reports, segments)
• Confident user of Google Spreadsheet, Excel (ability to consolidate data, perform complex calculations)
• Knowledge of advertising opportunities and approaches in Google Ads, Facebook Ads
• Ability to use Google Data Studio, Google Tag Manager
• Ability to analyze data and understand the implications of optimization actions
• Fluency in English (written and oral communication)
• Experience with monthly budgets from 100k USD with positive ROI in Western markets
• Understanding user tracking techniques: cookies, redirects, utm_ tags, etc.
  

Will be a plus:

• Experience working with TDS (Binom, Keitaro or others)
• Experience working with review sites
  

What we have to offer:

• Remote work and flexible working hours (starting from 8 am to 11 am, a 8-hour work day)
• Organization of relocation
• 20 working days (4 calendar weeks) of paid vacation
• Fully covered health insurance, paid days off for illness
• Gym, pool and group sports membership reimbursement
• Environment for development and growth: corporate English classes, professional courses, regular performance reviews, corporate library
• Cool corporate events and team building activities, races and celebration of team achievements
• A bureaucracy-free culture: issues are resolved quickly and new ideas and suggestions are always welcome. You have a real opportunity to impact the processes!