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PPC Specialist

Job Description

Posted on: 
October 31, 2022

We are currently looking for a PPC Specialist for the company's largest product — a cross-platform VPN service. The product is 5 years old, and in the past year revenue growth from it was 97% and continues to grow.

What you will do:

  • Developing of a strategy for promoting the product through PPC
  • Working with the review site of our VPN service and bringing high-quality traffic with the help of successful advertising campaigns
  • Organizing of advertising account architecture
  • Managing of the process of purchasing advertising and development of the advertising budget
  • Aggregating and analyzing of the results of advertising campaigns and their further optimization
  • Searching for new strategies, researching new opportunities for promoting the product
  • Analysing and researching of the market and competitors
  • Creating clear creative task for designers

Requirements:

  • Confident user of Google Analytics (creating goals, reports, segments)
  • Confident user of Google Spreadsheet, Excel (ability to consolidate data, perform complex calculations)
  • Knowledge of advertising opportunities and approaches in Google Ads, Facebook Ads
  • Ability to use Google Data Studio, Google Tag Manager
  • Ability to analyze data and understand the implications of optimization actions
  • Fluency in English (written and oral communication)
  • Experience with monthly budgets from 100k USD with positive ROI in Western markets
  • Understanding user tracking techniques: cookies, redirects, utm_ tags, etc.

Will be a plus:

  • Experience working with TDS (Binom, Keitaro or others)
  • Experience working with review sites

What we have to offer:

  • Remote work and flexible working hours (starting from 8 am to 11 am, a 8-hour work day)
  • Organization of relocation
  • 20 working days (4 calendar weeks) of paid vacation
  • Fully covered health insurance, paid days off for illness
  • Gym, pool and group sports membership reimbursement
  • Environment for development and growth: corporate English classes, professional courses, regular performance reviews, corporate library
  • Cool corporate events and team building activities, races and celebration of team achievements
  • A bureaucracy-free culture: issues are resolved quickly and new ideas and suggestions are always welcome. You have a real opportunity to impact the processes!

Responsibilities

Job Requirements

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