Ecommerce Manager

Bulletproof Overview:

Bulletproof is an omni-channel content driven consumer products company. Bulletproof’s Brand Purpose is focused on functional nutrition, here to prove that better is closer than you think. We re-imagine nutrition with science-backed and thoughtfully sourced ingredients to create quality additions to your daily wellness routine. Whether you’re supplementing your vitamin intake or fueling your workout, Bulletproof can help you discover what better feels like.

Bulletproof is a team of experienced professionals working to make high performance a daily reality for everyone on the planet. While our culture is casual and our workplace flexible, the team is passionate, customer driven, meaningfully connected, smart, and results focused.

Our customers know that our coffee, beverages, food, and supplements are the purest you can get anywhere, and you can expect to feel a difference in how you perform the first time you experience them. Environmentally conscious and ethically sourced products build a sustainable foundation for future generations to thrive. Bulletproof coffee has developed a cult following across the nation as a drink that provides sustained energy, while also programming your body to burn fat for energy. In addition to providing convenient access to products through eCommerce, Bulletproof has also launched products in various nation-wide retailers (e.g. Whole Foods Market, Sprouts, Sam’s).

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together.

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Position Overview:

Bulletproof is looking for an Ecommerce Manager who is customer-centric, analytical, detail-oriented, has a strong understanding of the intricacies of the conversion funnel, and is dedicated to raising the bar through structured A/B testing. The Ecommerce Manager requires someone who is a cross functional thoughtful leader focused on the execution of monthly site activations and promotional strategy; and, someone that can analyze results to provide future recommendations to the broader cross functional Bulletproof team. Conversion rate optimization is essential to marketing performance and can magnify our paid marketing budget. The Ecommerce Manager is tasked with leading continuous improvement efforts of the Bulletproof.com conversion rate. Additionally, the Ecommerce Manager will leverage various Bulletproof.com site functions for upselling, sampling, and/or promotions – both while consumers are shopping the site as-well-as during the cart checkout process. Beyond execution, the ideal candidate will have a strong agile mindset and thrive on taking on new opportunities; including, leading certain programs, thought leadership, and special ecommerce growth-oriented projects. This role is a key member of the ecommerce team and drives results for the overall performance of Bulletproof.com.

Key Responsibilities:

• Ideate, develop, and implement A/B tests on the conversion funnel to increase conversion rate and revenue for Bulletproof.com
• Lead the development of a testing roadmap and A/B experimentation framework, execute tests against the roadmap, and report on experiment results
• Analyze and monitor conversion funnel metrics and build KPI reports with large sets of data to identify trends, efficiencies, and opportunities that can help reduce funnel drop-off
• Collaborate with the broader Bulletproof team on testing strategy, offers, sales, landing page design, and other growth initiatives to ultimately align on site priorities driving results and achieving growth goals
• Analyze growth metrics, such as offers and sales, to highlight trends and opportunities
• Work cross-functionally to ideate and execute new landing page and conversion funnel tests
• Help to manage, build, test, and optimize landing pages for use across all marketing campaigns
  

Qualifications

• Minimum 5+ years of experience helping manage the conversion funnel (from strategy to execution) with demonstrated experience increasing conversion rate, revenue, and downstream metrics through A/B testing each step of the conversion funnel
• Experience with a high-growth subscription business preferred
• Experience developing, structuring, optimizing, analyzing, and reporting on tests
• Believe in a cycle of iterating, testing, implementing - the build, measure, learn feedback loop - and graduating the findings of these tests to our core strategy
• Customer-centric — you understand our customer, from data analysis to market research to customer testing, and represent them in your work
• Are thoughtful about each step of the funnel, using data and design as approaches to drive conversions
• Positive, flexible, detail-oriented, and well organized to thrive in a fast-moving environment and meet challenging deadlines
• Passionate about data, analysis, and reporting to find efficiencies at a granular level, as well as to take a step back and identify trends and insights to capitalize on
• Proficient in Excel and familiar with data visualization tools
• Demonstrated experience working with distributed teams a plus.
• Knowledge of Asana or other project management software, Ecommerce marketing, and/ or Google Analytics a plus.
  

Professional traits that are not unique to this position, but necessary for Bulletproof leaders:

• Exhibits excellent judgment
• Entrepreneurial problem solver with strong troubleshooting skills
• Vocally self-aware and curious
• Results oriented
• Hires great people. Develops great people
• Ability to effectively manage time, multi-task, and prioritize projects to meet established deadlines
• Ability to communicate clearly and concisely, both verbally and written
• Has relentlessly high standards
• Thinks strategically, but stays on top of tactical execution
• You love learning, and it’s one of the things you do to make yourself better every single day
  

Annual base salary gross: $115,000 to $130,000. The base salary range represents the anticipated low and high end of the salary range for this position. The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.

This is a full-time position that is open candidates located in Pacific and Mountain time zones. This is a great opportunity to grow with a company.

Think you’ve got what it takes?

Let’s talk!