E-commerce Content Strategist

Polar Analytics is a Full-Stack Business Intelligence Solution for Consumer Brands. A powerful, yet simple solution for business users to get the insights they need to succeed and make the right decisions.

Our mission is to empower indie DTC brands worldwide to grow faster and more profitably!

Growth @ Polar

At Polar, the Growth team has a lot of impact by ensuring that we build the best growth Engine to allow the company to scale.

We're a tech-driven team, always experimenting with new no-code and codes. We're doing more with fewer people (we’ll be only 2 to start) by automating everything and monitoring each signal from our leads while maintaining a high level of quality. Our priority is to think scientifically, while also being creative, about how to help sales and Polar grow. We want to launch our content strategy in 2023, with a focus on creating high-quality content that the most innovative and growing D2C brands will love.

You should join us if you want to be part of this exciting adventure and help build this exciting and innovative project

Why this role?

Join our dynamic team as a Content Manager and directly contribute to the growth of Polar Analytics. We are seeking an individual with a deep understanding of the eCommerce industry, trends, and best practices, who is well-versed in the Shopify ecosystem and might even have experience running their own e-commerce website. As a Content Manager, you will:

1. Create content that resonates with your target audience and optimizes their content consumption experience: Engage in researching, creating, and publishing content on eCommerce and growth-related subjects that appeal to Shopify store owners and e-commerce heads. Ensure the content is optimized for the platforms and channels where your target audience consumes information, such as industry forums, social media, blogs, and podcasts.
2. Establish content standards and contribute to the growth team: As the first content-focused team member, you will set the bar for content quality, tone, style, and voice. Collaborate with other teams, such as sales, product, and design, to ensure consistent brand messaging and strategy.
3. Maximize impact across the company: Your high-quality, engaging content will attract potential customers, increase brand awareness, drive conversions, and boost revenue. Establish Polar as a thought leader in the eCommerce industry
4. Foster a strong community of eCommerce leaders: Leverage your content expertise to create valuable resources, discussions, and networking opportunities that cultivate a vibrant community of eCommerce professionals, particularly Shopify store owners and heads of e-commerce.

What’s the scope?

Help Polar shine in the e-commerce industry by creating content that resonates with Shopify leaders.

1. Develop and execute a content marketing strategy that aligns with Polar's overall business goals and objectives, specifically targeting Shopify Leaders.
2. Conduct research to identify relevant and trending topics in the eCommerce industry, focusing on the interests and pain points of our ICP. Create content that educates, engages, and converts these target audiences.
3. Develop a comprehensive content strategy and roadmap tailored to Shopify leaders: You will have the opportunity to create a content strategy and roadmap that aligns with Polar's business goals and objectives, leveraging your knowledge of the eCommerce landscape and targeting the specific interests of Shopify store owners and e-commerce leaders.
4. Collaborate with cross-functional teams, such as sales, product, design, and SEO, to ensure content is optimized for the channels where E-commerce operators consume content, and aligns with brand messaging and guidelines.
5. Monitor and analyze the performance of content marketing efforts, track key performance indicators (KPIs), and provide regular reports and recommendations to improve results.
6. Identify opportunities for partnerships and collaborations with industry thought leaders, influencers, and content creators of this industry.
   

The job is made for you if...

1. You are passionate about eCommerce, marketing, and data-driven content, and understand the unique needs of our ICP.
2. You have a proven track record of developing and implementing content roadmaps that successfully resonate with the target audience and drive growth.
3. You possess a deep understanding of current trends and best practices in content creation, particularly in the context of the eCommerce industry and the Shopify ecosystem.
4. You thrive in fast-paced, rapidly growing environments and have experience adapting to the evolving needs of a growing company.
5. You are skilled at creating content optimized for various platforms and channels, ensuring it reaches the target audience where they are most likely to consume it.

Company Perks & Benefits

• 🌎  Remote-first organisation with a culture built around impact rather than hours
• 🏖 5 weeks of vacation
• 💰 Competitive salary & equity (our compensation philosophy targets 60th - 80th percentile in the top 3 European tech markets)
• 💻 Latest MacBook Pro or equivalent
• 🩺 Complimentary private health insurance (we use Alan)
• 😍  Every quarter we organize a company-wide offsite to discuss where we're going and strengthen the social bonds