E-Business, Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

As our E-Business, Marketing Specialist, you will play a pivotal role in developing and driving the channel partner purchasing portal. Your primary responsibility will be to optimize our e-business platform, ensuring a seamless and user-friendly online shopping experience for our dealer network. Additionally, you will be a part of a new direct-to-dealer sales process by creating lead generation and customer nurturing campaigns. You will collaborate with cross-functional teams, including marketing, sales, and IT, to enhance product visibility, drive sales, and maximize customer satisfaction.

Responsibilities
E-commerce Platform Management:

• Oversee the day-to-day operations of the company's e-commerce platforms
• Ensure the seamless functionality of the online store, including product listings, pricing, and inventory management
• Develop and manage product attributes to drive quality online listings
• New item set-up and maintenance on all of our e-commerce platforms (armacostlighting.com, Amazon.com Vendor Central, Home Depot Supplier Hub, etc.)
• Building new landing pages on the client's site
• Website product maintenance
  

Customer Experience Enhancement:

• Work on improving the overall user experience on the e-commerce platforms
• Implement strategies to increase customer satisfaction and loyalty
  

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) related to e-commerce performance
• Generate reports and provide insights to optimize the online shopping experience and increase sales.
• Complete competitive analysis on how competitors are promoting products and programs on their digital platforms within the market
• Manage reporting and analysis of sales data to drive listing improvements
• Communicate weekly with operations to ensure adequate in-stock levels
  

Promotion:

• Support Trojan Lithium promotion, paid search, and display advertising
• Work within the e-commerce platform and optimize the pages for search (SEO)
  

Basic Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Minimum of 3 years of hands-on experience in e-commerce management
• Proven track record of driving sales growth through digital channels
• Digital advertising and promotion experience, 2 years preferred
• Proficient in e-commerce platforms (e.g., Shopify, Magento) and content management systems
• Strong understanding of digital marketing strategies, SEO, and SEM
• Excellent analytical skills and ability to derive insights from data
• Effective communication and collaboration skills
  

if you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!