B2B Marketing Manager

The Role

Fuelfinance is looking for an ambitious, hands-on, and proactive Marketing Manager. You are an ideal candidate if you are a combination of strategist and doer. You shall be ready to roll up your sleeves and, together with CEO, build a marketing machine through content marketing and PR to make Fuelfinance synonymous with financial management in startups.

We will have a match if you are passionate about content creation and product marketing and have high-level account management skills.

Responsibilities

• Identify scalable sources of leads, and execute campaigns to drive lead generation;
• Develop and test new lead generation strategies to attract new customers;
• Offer solutions, make decisions on how to improve inbound lead generation;
• Develop a Content Marketing strategy for different channels (Youtube, Blog, Linkedin, Twitter, etc.);
• Create marketing materials, including case studies, webinars, newsletters, interviews, videos, etc.;
• Manage press & media relations;
• Develop strategic partnerships;
• Plan and support the execution of online and offline marketing campaigns, including international events;
• Ensure the effectiveness of site content and product presentation that maximizes lead generation;
• Partner with Product, R&D teams, and CEO to ensure customers are aware and knowledgeable about product changes, updates, and releases;
• Be diligent with reporting: setting up and improving performance tracking, conducting data analysis, and gaining actionable insights.

Desired Skills and Experience

• 3+ years experience in product marketing, growth marketing, and/or content creation experience (preferably experience in the US market);
• Experience in B2B;
• Deep experience in content creation (will be a plus, experience in product-focused content);
• Experience in event management, community engagement, and content production;
• Strong writing and editing skills (examples required)
• Strong organization and analytical skills, ability to work in a fast-paced environment;
• Excellent verbal communication skills;
• Proactiveness, constant desire to learn new things, and improve your skills;
• Fluent English;
• Knowledge of HubSpot will be a plus.

Reporting Structure

Reporting to the CEO.

Why Fuel?

• Join us in our mission to save hundreds of thousands of SMBs from bankruptcies and unlock trillions of dollars in world GDP growth;
• Work with a team of passionate, friendly, joyful professionals. We work hard and play hard;
• Flexible vacation/time-off policy;
• Remote-first mentality.