Architect Digital Marketing Technology

Summary:

Provide technical leadership, execute day-to-day solution support, and lead technical implementations for various consumer and customer digital marketing technologies. Currently Hershey’s Digital Marketing Technologies consist of Adobe Experience Platform, Adobe Launch, Adobe Analytics, Adobe Campaign, Adobe Experience Manager, & Adobe Real-time CDP. The Hershey Company’s Information Services (IS) department supports these critical platforms to support our business partners in driving growth and consumer engagement.

Major Duties/Responsibilities:

• Day to Day management and administration of the Adobe Campaign Standard, AEP Real-time CDP, AEP Launch, and Adobe Analytics as required by the role.
• Provide architectural leadership and support for Adobe Solutions as required.
• Help to coordinate email operations with a operational support group of platform managers for Owned Web Properties, Digital Advertising, eCommerce, Content Management, and other digital marketing practices.
• Manage and optimize data transfers between Adobe Experience Platform and source/destination systems.
• Coordinate segment-building in Adobe Experience Platform Real-time CDP.
• Manage and administer data tables (Profile and Reference tables) within the Adobe platform.
• Diagnose and track down any functional issues to a root or functional cause, and resolve issues as needed.
• Manage and maintain overall architecture documentation.
• Coordinate with compliance team on proper handling of consumer PII.
• Develop and maintain effective working relationships with team members, internal partners, customers, and others through good interpersonal skills.
• Identify goals and objectives, success criteria, and action items/deliverables for completing projects in conjunction with Product and Solutions Managers.
• Other duties as assigned.

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Required: 3+ years experience leading development or implementations for enterprise applications.
• Required: Previous hands on experience with Adobe Campaign Standard or equivalent platform (e.g. SFMC, Responsys, etc…) and  hands on experience with Adobe Experience Platform Real-time CDP

• Required: Demonstrated familiarity with the Adobe Suite (e.g. Adobe Analytics, Adobe Launch, etc…)
• Required: Significant demonstrated experience in end to end email campaign management (e.g. ecosystem integration, tracking, reporting, etc…)
• Required: Ability to translate requests from non-technical stakeholders into operational steps and successful outcomes
• Required: Ability to create and modify technical documentation for processes
• Required: High degree of initiative, dependability and ability to work with little supervision.
• Required: Strong API development and management skills
• Required: Demonstrated competency in a variety of Data Transport and ETL processes and methodologies.  Prefer experience with via Azure Data Factory
• Required: Moderate technical trouble shooting capabilities (e.g. identify communication vs. authentication failures, etc…)
• Required: Demonstrated knowledge of metadata management concepts and practical application
• Required: Basic understanding of SQL Databases including basic SQL query management and optimization skills
• Required: Ability to translate requests from non-technical stakeholders into operational steps and successful outcomes
• Required: Ability to create and modify technical documentation for processes
• Required: Strong administration and task management skills
• Required: Ability to work in a small, cross-functional team environment
• Preferred: Demonstrated competency in Agile Digital Project Management.
• Strongly Preferred: Adobe Campaign Standard Developer or Architect Certification.
• Strong knowledge of the CCPA and GDPR and a good understanding of other major privacy frameworks and evolving legislation, security laws, rules and regulations are a plus.

Minimum Education Requirements:

• Bachelor's degree in Computer Science, Management Information Systems, or Information Systems
• Master’s degree in Business, Information Systems, or other applicable advanced degree preferred.

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