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Sr. Analyst, Spoonflower Marketing Analytics

Job Description

Posted on: 
November 14, 2023

Description

At Spoonflower (part of the Shutterfly family of brands) our mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper, and home décor. Spoonflower’s global marketplace connects our customers to more than 1 million designs by independent artists from around the world.

As a Senior Analyst for Spoonflower you will become an integral part of our centralized data analytics community, fostering collaboration, learning opportunities, and thought partnership among fellow analysts and data scientists. You will be dedicated to the Spoonflower business and be working closely with stakeholders across Performance Marketing, Merchandising, Email Marketing, Brand Marketing, instrumentation, and web analytics. You will identify key metrics and attributes that drive profitability and growth, positioning our stakeholders as a world-class data-driven team.

What You Will Do Here

Act as the data and analytics expert and process owner within a cross-functional team.

Address instrumentation, measurement, and data integration inquiries by defining the analytics approach, retrieving and manipulating necessary data, and delivering actionable insights.

Collaborate with development teams to identify tracking requirements. Set up and maintain tracking tags, scripts, and instrumentation tools on websites. Ensure data is collected accurately and consistently across various web properties.

Design measurement frameworks and KPIs for business performance initiatives, including the creation and automation of reports using Lookr, PowerBI, or similar tools.

Collaborate with business stakeholders and Business Intelligence developers to automate reporting, experiment, and optimize workflows.

Create analytics and insights along the entire customer journey, combining performance across different marketing channels (e.g., which paid performance marketing programs drive the most email signups).

Support Growth, Marketing, and Brand Marketing teams in the design and performance measurement of webpages (e.g., custom landing pages). Provide email and SMS channel analytics reporting and insights.

Support new product launches by providing end-to-end insights into consumer behavior along the marketing funnel (e.g., which SEM keywords bring customers to our site, what pages do they visit, what CTAs do customers click on, where do customers drop off).

Assumes the role of an internal consultant on various paid performance marketing programs' performance and ROI. Identify trends and impacts from competitive activities.

Support the design of A/B testing programs to ensure accurate measurements of results.

Cultivate and maintain relationships with stakeholders at all organizational levels to ensure successful data-driven initiatives. Foster data literacy and create a positive learning environment around analytics, data science, and data visualization, actively mentoring junior analysts and providing guidance and thought leadership.

The Skills You Will Bring

Working knowledge of essential analytics principles, including lift study, digital/web/app analytics, cohort analysis, and attribution modeling. Knowledge of adtech and digital tracking as plus.

Proficiency in Excel; Strong SQL skills (aggregate functions, joins, etc.); Experience working with enterprise data visualization tools such as Lookr, Power BI, and Tableau with the ability to handle complex datasets.

Familiarity with data warehousing, data integration, and data governance best practices. Detail-oriented with the capacity to independently validate and cross-reference data and analyses.

Curiosity about factors driving business trends, coupled with an understanding of standard eCommerce and performance marketing metrics.

Self-starter mindset, taking ownership of your domain and establishing efficient processes for handling requests. Demonstrated capacity to learn on the fly.

Effective communicator who sets clear expectations, anticipates questions, and proactively addresses concerns.

Bachelor's degree in a quantitative field and a minimum of 5+ years of progressive experience in an analytical role. A Masters’ degree is considered a plus.

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.

The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations. California: [$101,800 -144,850], Connecticut, New York, and Rhode Island: [$101,800-133,450], Colorado and Washington: [$101,800-122,550] and Nevada: [$96,600 -133,450].

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