Social Commerce Strategist (TikTok Shop & Affiliate)

Who We Are

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

• Proficiency in spoken and written English at an advanced level is required for this role.
  
  

A Day In The Life

The Social Commerce Strategist plays a pivotal role in driving revenue and optimizing affiliate and social commerce strategies through data-driven, AI-enhanced processes. This position manages affiliate and social ambassador partnerships across platforms like TikTok, Meta, and Amazon affiliate, ensuring alignment with brand objectives and maximizing partnership profitability. Daily responsibilities include overseeing affiliate production and outreach, optimizing social shops, and refining commission strategies based on GMV and engagement metrics. In this fast-paced role, the Social Commerce Strategist also serves as a key client liaison, delivering actionable insights and recommendations to sustain and strengthen client relationships. Always forward-thinking, this strategist keeps pace with industry trends, continuously integrating innovative tactics to elevate social commerce results.

‍Responsibilities:

• TikTok Shops & Affiliate Management: Execute a TikTok Shop affiliate strategy and/or social ambassdor aligned with brand objectives, focusing on maximizing partnerships and revenue, including daily affiliate outreach through the TikTok Shop Affiliate center
• Affiliate Outreach and Onboarding: Management of affiliate messaging system and discord communities to encourage ongoing partnerships that are mutually beneficial
• Commerce Optimization: Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients
• Data-driven Reporting and Analytics: Track and report key metrics, including GMV, response rate, and program growth; provide affiliate commission strategies and analyze overall profitability. Develop forecasts and goals for clients based on historical data.
• Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention
• Continuous Learning and Innovation: Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
  
  

Role Requirements:

• 2+ years of experience in social media (agency experience preferred)
• Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
• Proficiency in TikTok Shop Seller Center: Comfort and familiarity with navigating and utilizing the various TikTok tools within their commerce suite. Must have experience in the Affiliate management system
• Affiliate & Ambassador Program Experience: Understanding of the social ambassador ecosystem and proven experience in at least one sub-affiliate program; bonus points for Impact experience
• Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
• Strong Analytical Skills: Ability to analyze campaign data effectively, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve client goals
• Commerce Management Experience: Previous experience managing social commerce initiatives, including setting up and optimizing social shops on platforms like TikTok and Meta, to drive revenue and conversions
• Performance Influencer Management: Demonstrated proficiency in managing influencer campaigns focused on driving specific performance metrics such as conversions, click-through rates, and ROI
• Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results
  

Key Performance Indicators (KPIs)

• REP Goal of $26,0000
• Hitting within 15% of target forecast OR having key recommendations in place to hit goals
• Below 10% Client Churn Rate
• Understands all strategies of department and can execute on 100%
• Can navigate 100%+ difficult probing questions on performance
  

Most Important Things (MITs)

• Client Performance and Sentiment
• Autonomous workflow management and account ownership
• Department Support