SEO Growth Strategist

About Skale

At Skale our mission is simple: help SaaS brands make SEO the #1 revenue-driving channel . We’re a passionate performance SEO agency, with the goal to help SaaS companies grow their SEO efforts into a recognisable source of new business. For every link we get for one of our clients, we also plant a tree as part of our corporate social responsibility. We’re scaling fast and need talented people like you to join the team. Interested in this role? Then please keep reading.

Responsibilities:

• Use your knowledge of growth marketing to create world-class, SEO growth strategies for multiple SaaS brands, to dramatically increase their KPI every quarter
• Successfully plan each 3-month SEO growth roadmap so time & link budgets are being met, with a mix of tactics (inputs) to create the desired uplift in KPI (output)
• Dig into sales funnels, user journeys, and KPI data to really understand the opportunities to drive growth through the brands’ organic channels
• Conduct ICP analyses to develop a data-centric understanding of the brands’ customers – leverage these insights in your strategic planning
• Crunch & model data in spreadsheets, pulling data from a multitude of different sources to understand why KPIs are changing and identify ways to improve on current growth
• Leverage tools such as GSC, GA, Hubspot, Salesforce, etc. Give insights to support our PM team
• Find ways to improve conversion rates throughout the funnel. Come up with CRO suggestions and experiments to increase north star KPI metrics.
• Do regular competitor analysis to unearth interesting growth strategies and tactics that you can apply in your strategic planning
• Build financial models to measure the ROI of the impact we are generating through SEO
• Create forecasting models to anticipate how we can scale our SaaS brand’s SEO channel, and what inputs are required for the desired outputs
• Create link building plans to accurately prioritise which pages to secure links to, in order to achieve the biggest KPI upside
• Regularly join client calls to be the voice behind the growth strategy, funnel metrics, and KPI movements
• Work on advanced growth projects related to growth loops, programmatic content production, and UGC
• Daily collaboration with our Project Management, Tech SEO, Content SEO, and Off-Page SEO teams

About you:

• You have at least 3 years working in a growth marketing role, with a specialisation in SEO and a focus on driving incremental revenue
• You’re highly analytical and can easily analyse the why behind the whats
• You’re obsessed with analysing SEO growth strategies from the world’s top SaaS brands and are able to easily deconstruct them.
• You have experience with tools such as Ahrefs, GSC, GA, Google Sheets and Google Data Studio
• You can communicate complex ideas in a super simple and non-technical way
• You’re based within Europe
• You will need to be registered as a freelancer in your country of tax residence. E.g. Sole Trader in the UK or Autónomo if you’re in Spain

Perks:

• 🖥️ Remote, flexible & async working. This is a full-time position.
• 🏝 36 days paid annual leave
• 💆 €150 euros monthly wellbeing budget (e.g. spend on co-work, gym, spa session, healthy food, etc)
• 😄 Regular online team buildings
• 📖 A strong culture of innovation & learning
• 💻 €500 set-up budget to enhance your workspace

Applying for the role:

We try to make our recruitment process as enjoyable, and transparent as possible. If your application is successful, you will be contacted by our HR team for an initial discussion about the company and your experience. You will then have video chats with the Co-Founders and your potential manager. Our final step normally involves a presentation.

We are an equal opportunity employer. We encourage applications from everyone, and we do not discriminate based on background, national origin, race, colour, age, religion, sex, gender, disability, veteran, family or parental status, or neuro-diversity status.If you require any reasonable adjustments to be made throughout the application/interview process, please let us know.