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Senior Product Development Manager, Wet Goods

Job Description

Posted on: 
February 12, 2024

Who We Are - MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

Who We’re Looking For - Reporting to the Director, Product Development for Wet Goods, we are in search of a Senior Product Development Manager, Wet Goods to be responsible for category ownership of new formulation product lines. This role will focus on new formula development, claims substantiation, scale up of new product, and launch calendar ownership.

Keys to Success - As a member of the Product Development team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities:

  • Own and maintain new product development for a personal grooming category within MANSCAPED® portfolio, generating the launch calendar for the category within 3-year plan. This role will own portfolio management, by identifying opportunities for new products and/or discontinuations within category– owning the full product lifecycle
  • Creation of conception briefs for new product launches, focusing on new product vision backed by market data, consumer experience, and innovation to the category. Leverage consumer data points to influence the creation of new products that are designed for success in our markets
  • Lead new product development execution including formula development, claims testing, packaging conception, artwork initiation, and production execution
  • Manage accurate product COGs creation through gross margin analysis and financial justification of business case, inclusive of SRP recommendation
  • Prepare and present project level status to senior leadership and cross functional teams. Identify all project risks within the development cycle, while resolving obstacles and risk mitigation plans
  • Stay current on latest personal grooming trends, and develop expertise of the competitive environment to fully own category, while maintaining strong brand perspective for category leadership
  • Partner closely with PMO, Design, Marketing, QA, Regulatory, and Channel teams to ensure successful and timely product launch. Influence the development of communication that promote the benefits and key positioning of products and services
  • Other duties as required

Qualifications:

  • 7+ years of experience in executional product development and category ownership role
  • Proven expertise in overseeing the entire lifecycle of Product Development within personal grooming category
  • Process-driven mentality, with technical skill set in formula development
  • Working knowledge of MS project, Asana (or equivalent project management system), and Specification systems
  • Proven experience supporting a successful product launch
  • Proven ability to create and execute comprehensive launch calendars aligned with MANSCAPED® roadmap, while effectively identifying opportunities for portfolio optimization
  • Skilled in crafting detailed conception briefs that articulate a clear product vision supported by market trends, consumer preferences, and category innovation, leading to the development of products designed for market success
  • Strong leadership in new product development execution, including overseeing formula development, claims testing, packaging design, artwork initiation, and production, while ensuring accurate cost-of-goods analysis and financial justification
  • Ability to communicate project statuses and risks effectively to senior leadership and cross-functional teams, facilitating resolution of obstacles and implementation of risk mitigation plans, while maintaining a pulse on industry trends and competitive landscape to drive category leadership and brand perspective
  • Collaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphere

MANSCAPED® Benefits:

  • 20 Vacation Days
  • 40 Hours Paid Sick Leave
  • Paid Mental Health Days
  • 9 Paid Holidays
  • Pet Insurance
  • Life AD&D + LTD Coverage
  • Medical, Dental, Vision, HSA + FSA
  • Employee 401(K) Plan
  • Monthly Utility Allowance
  • Employee Discounts

Responsibilities

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