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Growth Marketing Manager

Job Description

Posted on: 
September 15, 2023

Who You Are

An experienced, digital-first leader who thrives in a fast-paced environment and challenges the status quo. Thrives on driving sustainable, profitable growth by focusing on the full customer journey from awareness to loyalty. A strategic, innovative, problem-solving thinker who can flex between long-term planning and reactive, day-to-day optimizations. Experienced in leading a data-driven, test-and-learn approach across all channels and landing pages. Naturally curious and excited to try new things but does so with a plan of action. A thought leader and growth marketing expert that effectively communicates, collaborates and influences.

Media Strategy & Execution

  • Own the growth and optimization of acquisition to meet key KPIs, working closely with channel managers and agencies
  • Grow brands and their sales by finding and reaching more new customers and increasing brand awareness, while also capturing current demand
  • Use channel expertise & insights to drive strategy across all paid channels, including paid search, paid social, display, video, shopping, affiliates, OTT, and audio/podcast
  • Closely monitor performance within paid platforms, looking for improvement opportunities and diving in deep when needed for more insights and/or campaign optimizations when needed
  • Develop an omnichannel strategy and push the boundaries to maximize impact, attain revenue goals, and drive efficient performance metrics without sacrificing brand or long-term growth
  • Stay on top of industry trends, making recommendations and launching new channels and campaigns where appropriate
  • Create and communicate channel marketing plans with clear KPIs, performance recaps, recommendations and plans of action to showcase the team’s work to key stakeholders
  • Oversee Growth marketing and creative briefs, making sure requests are aligned with media and testing plans, campaign goals, and best practices

Growth Testing, Budget Management & Measurement

  • Manage monthly paid ad budget through bottoms-up forecasting & drive re-allocations/optimizations to deliver revenue and acquisition & retention goals
  • Perform in-depth data analysis to spot gaps/trends/shifts in the landscape and build actionable plans to improve performance and ROI
  • Provide creative solutions to optimize KPI metrics, including net sales, LTV, LTV to CAC
  • In partnership with eCommerce, create and implement on-going, robust experiments and testing plans for audiences, copy, creative, landing pages, etc that create seamless user journeys and drive continual improvements in conversions and other key metrics
  • Deep dive into data across all different sources including platforms, Google Analytics, CRMs, etc. to understand the current landscape and find areas of opportunity across brands
  • Oversee tracking, attribution and reporting of channel performance to be as accurate as possible to make solid optimization decisions and media mix allocations for maximum ROI

Cross-Functional Partnership

  • Manage agency relationships to align with the brands’ and MIG’s objectives and goals; Work closely with them to foster the highest levels of thinking and collaboration
  • Partner and collaborate with brands, marketing, creative and eCommerce teams on growth strategies that align with brand goals and identities
  • Build relationships of trust with brand and Marketing/Creative teams through regular meetings and consistent communication regarding campaign performance, insights, changes, and plans to improve
  • Collaborate and align across Brands, Marketing, eCommerce, Sales, Ops, and Finance on budgeting, forecasting and performance reporting
  • Maintain digital and creative playbooks, sharing new learnings and best practices with other brands
  • Collaborate with platform partners on joint business plans, identifying cross-brand optimizations, gathering industry trends/insights, and aligning on digital strategies
  • Manage the digital maturity roadmaps for each brand, overseeing the implementation, partnership and collaboration needed for progression

Requirements

  • At least 3-5 years’ experience in digital acquisition, performance marketing, growth marketing or demand generation, with a minimum of 3 years demonstrated success in ecommerce acquisition
  • Proven analytical ability to digest data, build reports, and derive actionable, tactical and strategic insights
  • Experience implementing GTM tagging/tracking to accomplish overall brand goals
  • Familiarity with ad serving, tracking, and attribution technologies
  • Experience handling a large advertising budget and reporting on the effectiveness of spend
  • Exceptional attention to detail and excellent written and verbal communication skills; able to write engaging and compelling ad copy
  • High proficiency in evaluating marketing performance and strong sense for benchmarks across, CAC, LTV, etc.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Strong partnership and influencing skills; Relationship oriented with with an ability to work effectively across departments to drive results
  • Results-oriented, proactive and a highly responsive individual
  • Self-motivated and strategic thinker with a bias towards action and getting things done while also being a strong team player
  • Passion for creating compelling and engaging creative and marketing content
  • Ability to thrive under pressure, and ability to prioritize, manage several projects at once and work in a fast-paced environment; Comfortable dealing with ambiguity and constant change in the digital industry
  • A scrappy team player who is ready to hustle and pitch in wherever necessary
  • High proficiency in analytics, channel/media and customer data platforms, e.g. Google Analytics, Facebook Business Manager, Google Ads Manager, Google Tag Manager

Job Location

Remote, with a preference in California

Benefits

  • 401(k) with company match - $ for $ up to 4%
  • Vacation/Holiday Leave
  • Medical/Dental/Vision
  • Life and AD&D Insurance
  • Access to hundreds of discounted beauty products
  • Opportunities for growth and advancement

A Part of the BIG Picture

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

BIG's company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.

Candidate Support

If you are contacted for an interview and require accommodation during the interviewing process, please reach out to the People & Culture team regarding support.

We thank you for considering this opportunity and thank everyone who took the time to apply. Please note that all candidates will be updated on the status of their application up to 6 weeks after the application closing date. We appreciate your patience as we diligently review all applications submitted.

Responsibilities

Job Requirements

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