Email Marketing Coordinator

Do you love the thought of making badass email/SMS flows and campaigns for rapid-growth eCommerce brands?‍

We need you at Pilothouse!

We're a fast-growing Facebook Marketing Partner and Klaviyo Partner managing $3+ million/mo in direct-response ad spend for disruptive direct-to-consumer brands.

Alongside our team of ~70 members spanning Media Buyers, Content Managers, Copywriters, Landing Page Developers, Content Creators, Comment Moderators, UGC & Influencer Managers, we need talented Email Coordinators to harness the power of email to squeeze every ounce of value from our campaigns.

Email Coordinators are founded on three cornerstones: Strategy - Analysis - Collaboration.

Email is once again one of the most important digital marketing channels. As privacy laws tighten up, “owned” channels like email and SMS are the cornerstone of any digital marketing strategy.‍

Here are some example questions a rockstar Email Coordinator asks themselves when scaling brands with email:

STRATEGY

• What's the right mix of sequence automation and manual emails to create the best customer experience while maximizing profitability?
• Are there any additional ways to collect emails at different stages in the funnel? (i.e. deeper funnel lead magnets, referral programs/apps, etc)
• Outside of promotions and sales, how can email better support other departments or initiatives? (i.e. pointing customer reviews towards specific platforms, subscription programs, requesting User-Generated-Content from happy customers to supply content to media teams, etc)
• How can I create a feedback loop between my email data and the media teams? What learnings from both sides (top-performing headlines, copy, etc) can be shared to increase performance across all departments while creating unified messaging?
• What is the end goal (the "Job To Be Done") our Customer Avatar is trying to accomplish? What content can we include in our emails (image, copy, video) to demonstrate that this product will help them achieve that?
• What is the best landing page to send our traffic to? Is this TOF traffic that still needs to be sold? Or is it BOF traffic that's ready to convert?
  

ANALYSIS

• How can we best segment our audiences so each person gets content and emails that are most relevant to them?
• Which user behavior triggers can we identify and implement to leverage automation without sacrificing personalization?
• What can we learn from user data to inform and tailor our list hygiene practices for each unique brand?
• How can we better understand our list to optimize sending times, subject lines, calls to action, etc.
• How will I manage my A/B tests to produce actionable, communicable outcomes rather than data overload or data sets lacking statistical relevance?
  

COLLABORATION

• Knowing that email purchase attribution is often double-counting with Facebook, Google, and other platforms, how can we forge a collaborative understanding with our client built on transparency and trust?
• What additional resources on the Pilothouse or client team are required to execute my strategy, and how will I manage those deliverables? (copywriters, designers, landing page devs, Shopify devs, etc)
  

WHO WE ARE

We work with disruptive brands, big budgets, and make crazy ideas come to life!

Our model is built upon the core values of Alignment and Transparency, which means unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

That alignment extends to the team members responsible for driving those wins, so as an Email Coordinator you have uncapped earnings as you help scale your accounts.

We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and who are eager to learn and grow.

We push each other to do awesome work and encourage team members to bring even the wildest ideas forward.

Team culture is everything at Pilothouse. Along with foosball games and Friday night beers, we meet weekly to talk about industry trends and our accounts. You'll work with a team that has decades of marketing experience who want to learn from you just as much as you will from them.

ABOUT THE POSITION

The day-to-day

• Lead the development of email strategies within a range of email platforms (primarily Klaviyo) for a number of Pilothouse client brands.
• Evaluate and iterate on creatives and content based on performance data.
• Collaborate with the media buyers and clients to test new content, reporting key findings back to clients.
• Meet with clients on a weekly basis to manage the delivery of email assets and anything that will contribute to a lift in conversion rates.
• Work directly with our dedicated content creation team to ensure email creatives meet the standards of our clients.
• Communicate regularly with team members and clients. Your voice will need to be heard.
• Study the latest content trends in the industry to coach other team members, steer projects and elevate email performance. What is working and why? What are the next opportunities?
• Think outside the box to provide new ideas and conversion strategies. Create, test, repeat.
  

Experience

Whether you are new to the email and advertising space or you are a grizzled vet, we are looking for people who can leave their ego at the door. Attention to detail, hustle, and the ability to manage projects trumps experience. We welcome the weird and wacky.

Required 2 years or more experience in any of the following email/SMS platforms:

• Klaviyo
• Mailchimp
• Postscript SMS
• Constant Contact
• Hubspot
• Sendgrid
• Aweber
• GetResponse
• Zoho Campaigns
  

Have any experience managing email/SMS for these platforms? Let us know! We would love to hear about what experience you can bring to the table.

Want to stand out from the rest of the applicants?

Include in your application screenshots of email campaigns you've run that you're particularly proud of! Give us the backstory on how the strategy was formulated and what results were achieved.

OR take/include the following certifications:

• Klaviyo product certification
• Postscript SMS Marketing certification
  

Please include your resume, cover letter, and any digital material you think showcases your creativity with your application.

We appreciate your time and thank all applicants for their interest, but will only be responding to shortlisted applicants.

Role Type: Full-time, Permanent

Compensation: $35,000 to $40,000 per year

Benefits:

• Casual dress
• Remote work
• Flexible work schedule
• Great location - right in the heart of downtown Victoria
• Commuter friendly - we have bike storage inside our office
• Dog friendly
• Fun events - we host virtual company events to focus on fun and growth