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Amazon Advertising Manager - PPC Expert

Job Description

Posted on: 
March 5, 2024
We are searching for a decisive Amazon PPC advertising manager to oversee advertising projects, activities and channels used to reach customers. You will also handle tasks related to Listing Optimization on an ad-hoc basis.
To be a successful advertising manager, you should be focused on raising awareness and building interest in the products and services you represent. You should be a detail-oriented, creative, and collaborative problem solver with outstanding communication and project management skills.

Requirements
Primarily Responsibilities:
  • You will be responsible for setting up and managing Amazon ad campaigns, ad groups, etc, (including Sponsored Display, Sponsored Brand, Sponsored Product & Amazon DSP) on our Amazon Canada storefront
  • You will research keywords, competitors, and the market for our brands, and find new keywords, including discovery and expansion
  • You will draft up weekly reports on performance updates, recommendations, and insights
  • You will analyze and optimize campaign performance, comparing current campaign execution strategies with new ideas to test
  • Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals.
  • Conducting or directing market research to help shape advertising campaigns.
  • Keep up with the newest marketing trends and best practices.
  • Use Seller Central in order to create new product listings and update existing listings, interpret data, merge listings into parent/child, and resolve Buy Box issues
  • Navigate our internally-created spreadsheets, that are intricately but also extensively interconnected with spreadsheets from other departments (Logistics and Accounting), in order to make updates
  • Update our processes for the listing optimization department as you navigate repetitive situations that do not yet have a clear roadmap or process
  • Be able to use critical thinking on a daily basis in order to navigate unique situations encompassing all of the above

Secondary Responsibilities

  • Craft full-funnel affiliates and influencers program, holistically strategizing upper funnel and mid funnel influencer program and lower funnel affiliates programs.
  • Identify new affiliates and nurture the current top partners to drive customer acquisition goals by implementing effective affiliate marketing strategies
  • Monitor affiliate performance, optimize campaigns, and manage budgets efficiently.
  • Identify and engage influencers aligned with the brands values, negotiate partnerships, analyze campaign performance, and provide actionable improvement insights for impactful influencer marketing.

Skills & Qualifications:

  • Proven experience as an Amazon PPC Advertising Manager for at least 1 or 2 years.
  • Strong understanding of affiliate marketing platforms, influencer marketing trends, and industry best practices.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proficiency in digital marketing tools, content management systems, and e-commerce platforms.
  • Ability to develop strategies based on industry trends and developments.
  • Exceptional organizational and multitasking skills, especially when working with multiple projects or teams.
  • Excellent communication skills, leadership, and project management skills.

Responsibilities

Job Requirements

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