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Ecommerce Digital Marketing Strategist

Job Description

Posted on: 
September 15, 2023

Stryde, a fast-growing ecommerce marketing agency, is seeking an experienced digital marketing strategist to join our team.
Our agency has been in business for over 10 years and works with both well-established and exciting up-and-coming D2C brands. Our existence is based on our ability to scale these businesses by developing and executing the right digital marketing strategy for each client and holding ourselves accountable for delivering excellent work and meaningful, tangible results for each client.

Role Description

The digital marketing strategist is responsible for ongoing analysis, setting digital marketing strategy, and overseeing the execution on behalf of our clients. On occasion, the strategist will help with execution and speak with clients regarding our approach and specific strategic recommendations.
They will work closely with the account manager and project manager to ensure that work is moving through the pipeline and is communicated to our clients every week.

Responsibilities

- Client Strategy
- Understand client initiatives and goals.
- Analyze clients’ marketing plans and set digital marketing strategies to better connect clients with their audience and grow revenue.
- Pitch fresh and innovative ideas to clients.
- Oversee Marketing Specialists
- Perform quality control and provide feedback to team on how to improve output
- Meet regularly with team members to track and discuss progress toward each client’s goals.
- Train team members on channel strategy and how each channel works together to drive growth.
- Ensure specialists are following process and reviewing/updating on a regular basis.
- Build and maintain good relationships with team members
- Education. Expand knowledge of digital marketing principles by certifying (and recertifying each year) in the following areas:
- Google Analytics (GA4)
- Meta Blueprint
- Google Ads
- Pinterest Academy
- Internal & External Report Creation

Skills

- Results & deadline driven
- Excellent written & verbal communication
- Proven track record of delivering year-over-year growth for ecommerce brands
- Thorough understanding of how all marketing channels work together to drive growth
- Understanding key ecommerce metrics and how to use them to drive growth (AOV, LTV, Repurchase Rate, CAC Payback Period, etc.)
- Being personable – able to build relationships with internal team members
- Strong presentation skills
- Able to manage the workload independently

Experience

- Minimum of 4 years of digital marketing experience
- Minimum of 3 years working on ecommerce brands
- Minimum of 2 years of Google Analytics experience
- Must be GA4 Certified before beginning engagement
- High-level understanding of Google Ads, Meta Ads, SEO, Email Marketing, SMS Marketing & Shopify
- Minimum of 2 years experience working remotely.

Responsibilities

Job Requirements

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