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Senior Director, Integrated Marketing

Job Description

Posted on: 
May 25, 2023

Food52 is an award-winning brand in the kitchen and home space, using an innovative commerce, content and community business model to reach over 24 million homecooks and homebodies, and was recently named No. 28 on Fast Company’s list of the World’s Most Innovative Companies of 2022. We’re passionate about giving our deeply-engaged audience everything they need to enjoy life’s most important pleasures – food, home & connection to others.
As part of an ongoing initiative, we remain focused and committed to diversity, equity, and inclusion as the center of our hiring process and our company culture. We're committed to building a community that values and honors the contributions of underrepresented communities to our shared culinary experience—starting with the Food52 family. You can read more about our support, and link to our progress, in our DEI Vision Statement.

About The Role

We’re currently seeking a full-time Integrated Marketing Senior Director to join our growing team. Reporting to the Chief Growth Officer, this position will lead a team of integrated marketers who service our family of brands. This role is highly collaborative, cross-functional, and requires a strong understanding of marketing strategy and analytics. You should have hands-on experience developing, planning, launching, and analyzing campaigns and programs across multiple channels. In this role, you’ll be working hand-in-hand with Channel leads, Content, Merchandising, and Creative to develop best-in-class campaigns for Food52 and its family of brands.

Responsibilities

Develop holistic marketing plans for Food52, Schoolhouse, and other brands, spanning all channels

Lead the development, briefing, planning, implementation, and reporting of campaigns across multiple consumer touch points including, but not limited to site, editorial, video, email, sms, paid/organic social, and store

Develop a deep understanding of the target audience and define best practices to reach and engage with them

Responsible for all integrated brand campaigns by ensuring synchronicity in execution across all marketing channels

Partner with creative teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touch points

Lead the post-campaign debrief process by gathering learnings across all marketing channels

Conduct competitive audits and maintain a keen sense of consumer & industry trends to ensure we react swiftly to quick-turn opportunities

Partner with the Chief Growth Officer on key brand partnerships


Requirements

8+ years’ experience in the ecommerce or direct-to-consumer space, preferably in a home or lifestyle brand

Highly collaborative nature and possess the ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail

Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively

Demonstrated experience in successfully bringing campaigns to market

Excellent communication and interpersonal skills, both written and oral

Advanced knowledge in Google Analytics, PowerPoint, data visualization tool (Looker) and project management tool (Google Sheets)

Please note: Applicants outside of the New York area must be available to work east coast working hours.


Compensation & Benefits

For residents of NY, NJ or CT the compensation range for this role is $170,000 - $190,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.). Additionally, we offer a comprehensive benefits package which includes:

Medical, dental and vision options (some at no cost to you!)

Flexible spending accounts (health & dependent care)

Short and long term disability, life insurance

401(k) retirement plan

Paid holidays, unlimited vacation, company-wide week off (Winter Week)

Annual bonus potential

Flexible hours and working arrangements

Exclusive access and employee discounts to our Food52 and Schoolhouse shop products!

Visa Sponsorship

Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

Food52 is an Equal Opportunity Employer and does not discriminate on the basis of one's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Food52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.

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