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Influencer Marketing Associate

Job Description

Posted on: 
March 5, 2024

Who We Are - MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

Who We’re Looking For - Reporting to the Manager, Global Influencer Marketing, we are seeking a Influencer Marketing Associate to join our Marketing team. This role requires experience prospecting outreach targets, building external relationships, and ensuring influencer deliverables are achieved.

Keys to Success - As a member of the Marketing team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities:

  • Research new influencer marketing opportunities across YouTube, Instagram, TikTok and by using tools like Upfluence
  • Effectively prospect targets identified by key demographic and audience segment criteria
  • Send high volume of outbound emails to establish first contact with influencers and/or agencies
  • Manage campaigns on “for trade” basis, as well as be comfortable negotiating with influencers/agency partners
  • Onboard influencers with unique tracking process, and document accordingly
  • Build and maintain your own dedicated influencer marketing roster and book of business
  • Understand performance metrics and isolate what’s working
  • Assist in daily, weekly, monthly, quarterly, and annual reporting
  • Assist internal workflow and communication necessary to execute influencer marketing deliverables
  • Ensure influencer marketing roster curates value and drives high ROI
  • Other duties as required

Qualifications:

  • 1+ years of digital marketing experience with track record of success
  • Will also accept related experience in media buying, audio/radio, business development, Sales, or Public Relations (PR)
  • This person must naturally love influencer and/or podcast marketing
  • Sports knowledge is a major plus
  • Basic understanding of Google Analytics and KPI metrics
  • Comfortable writing and sending high volume outbound emails per day
  • Excels at researching and outreach techniques to secure relationships
  • Able to build quality partnerships based on “for trade” campaigns, or be able to negotiate campaign costs and deliverables
  • A team player, with a willingness to adapt and test new approaches to solving problems

MANSCAPED® Benefits:

  • 20 Vacation Days
  • 40 Hours Paid Sick Leave
  • Paid Mental Health Days
  • 9 Paid Holidays
  • Pet Insurance
  • Life AD&D + LTD Coverage
  • Medical, Dental, Vision, HSA + FSA
  • Employee 401(K) Plan with Employer Match
  • Monthly Utility Allowance
  • Employee Discounts

Responsibilities

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