Growth Product Manager, Ecommerce (Shopify)

ISSA is seeking a Growth Product Manager for Ecommerce (Shopify).

This is a 100% remote role, but you must reside in an ISSA-eligible state: AZ, CT, FL, GA, ID, IL, IN, MN, NC, NV, OH, OR, PA, SC, TN, TX, UT, VA, WI.

About ISSA: ISSA is an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, yoga instructors, health coaches, medical professionals, and more! For over 35 years, ISSA has developed a personal fitness training program that combines gym experience with practical and applied sciences. With over 300 employees, we have certified nearly 500,000 trainers in 174 countries. We were recently recognized as a Best Place to Work and Healthiest Employer by The Phoenix Business Journal, Fastest Growing Private Company by Inc. Southwest Regionals, and Top Workplace by USA Today!

We are adding a Growth Product Manager, Ecommerce (Shopify), to our team of relationship-builders who are laser-focused on providing exceptional service to our students. We are tenacious and resilient in pursuing personal and professional success while incorporating fun into everyday life!

This is a high-impact, high-autonomy role where you will own the ecommerce growth engine, drive measurable revenue through rapid experimentation, and scale best-in-class growth practices across the funnel.

You will collaborate closely with marketing, design, engineering, and operations to execute strategies that improve conversion, reduce acquisition costs, and accelerate revenue. This role reports to the Senior Director of Product and partners cross-functionally to deliver business-critical growth outcomes.

This position is ideal for someone who thrives on experimentation, makes data-driven decisions, and knows how to turn insights into growth.

So What's the Job?

• Own the Growth Roadmap: Define and execute strategies focused on revenue, conversion, and customer acquisition cost (CAC).
• Run High-Velocity Experiments: Design, launch, and analyze tests across acquisition (paid, referral, SEO), pricing, checkout, and lifecycle marketing.
• Prototype and Launch Quickly: Use no-code and automation tools (such as Shoplift, Zapier, or scripts) to validate ideas and deploy experiments rapidly.
• Optimize Conversion and Monetization: Increase visit-to-checkout conversion, average order value (AOV), and bookings per visit by improving the purchase journey and removing friction.
• Collaborate Across Teams: Partner with marketing, design, engineering, and operations to align experiments with campaigns and business goals.
• Leverage Data for Insights: Monitor performance metrics, analyze user behavior, and act on findings to improve CAC and revenue per visit.
• Stay Current on Trends: Apply emerging ecommerce, acquisition, and optimization strategies to keep ISSA ahead of the market.

How You Work:

• You prioritize speed and learning over perfection and value rapid iteration.
• You treat experiments as the fastest path to growth and continuously test new approaches.
• You are comfortable launching many small tests to identify scalable opportunities.
• You make decisions based on data and focus relentlessly on impact.
• You see failure as information and pivot quickly based on results.
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What success will look like:

• Conversion Impact: Significant improvements in visit-to-checkout conversion and bookings per visit driven by systematic experimentation.
• Acquisition Efficiency: Measurable reductions in CAC through optimized acquisition channels, pricing strategies, and funnel performance.
• Testing Velocity: A repeatable, high-velocity experimentation program that consistently generates actionable insights and scalable wins.
• Revenue Outcomes: Tangible contribution to revenue growth through end-to-end funnel ownership and optimization.

What is ISSA looking for?

• 3+ years of experience in ecommerce growth, product experimentation, or related roles.
• Proven success running growth experiments with material impact on revenue, conversion, or CAC.
• Strong analytical skills and experience with A/B testing and analytics platforms.
• Hands-on experience with no-code, automation, or lightweight experimentation tools.
• Ownership of an ecommerce product or channel with direct revenue accountability.
• Exceptional collaboration skills and the ability to influence cross-functional stakeholders.
• Customer-first mindset with a clear understanding of how experience drives conversion.

Preferred Qualifications:

• Experience in fitness, wellness, or online education industries
• SEO and organic growth expertise
• Familiarity with marketing automation tools (Klaviyo, HubSpot, ActiveCampaign)
• Experience scaling subscription or recurring revenue products

Anything else? Absolutely! Benefits and Perks:

This is a place where every day we are inspired by our teammates, encouraging each other to be our best. The environment is friendly and upbeat! And we feel it’s important to reward our team with competitive pay and benefits. Here are some of the highlights:

Free Certifications: Who wants to be their best self? WE DO! As an ISSA team member, you have access to our courses and certifications…at no expense! Additionally, you'll receive exclusive discounts on leading products in the fitness industry. Cool, right? After 90 days, employees can also enroll up to 5 friends/family members each year in our courses...FOR FREE!

Health & Wellness Reimbursement: If our company’s mission is to encourage healthy living, we need to walk the talk and ensure each employee is supported in their wellness journey! Employees can submit fitness purchases (gym membership, fitness equipment, classes) and professional and mental health purchases (personal learning courses, wellness apps, art classes, and more) for reimbursement up to $50/month…$600/year.

Work-Life Synergy: Our Core Team members have 3 weeks of PTO each year...accrued on a bi-weekly basis! And everyone at ISSA gets 8 paid national holidays every year...PLUS 1 floating holiday!

Parental Time Off: We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid maternity/paternity time to bond with a new child.

Well-Rounded Support: We are proud to offer Maven, a global platform that provides on-demand care! Maven provides an option for inclusive, comprehensive support for the whole employee and their family journey!

Medical, Dental, and Vision Insurance: A key component to living a healthy lifestyle is having access to the care we (and our families) need. We offer 2 medical insurance plans accompanied by Health Saving Account (HSA) and Flexible Savings Account (FSA) options, as well as Dental and Vision coverage. And you don’t have to wait forever! Eligibility begins the 1st of the month after you start.

Team Building: We may be remote, but we don’t have to be alone! We host a monthly schedule of virtual team activities, town halls, brown bag lunches, and other special events…so many fun ways for us to connect and support one another.

Growth Opportunities: When our people grow…we grow! We offer leadership training, coaching/mentoring opportunities, and cross-functional collaboration on special projects and initiatives. Constant growth and development are inherent in our culture.

Tools To Do The Job: We ensure you are hooked up with the tools, equipment, and systems you need. We begin the process before your start date, so you are ready to rock ‘n roll on your first day. We also provide a monthly work-from-home allowance!

100% Remote Work: You can say goodbye to long commutes because all of our roles can be performed from the comfort of your own home. To connect and communicate more effectively, ISSA is a camera-friendly culture in which cameras are on for scheduled meetings. We have found that this bridges the gap that can exist since we are not working together in an office.

What Else? We have a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability. We also offer an employee assistance program to assist with work-life concerns (legal, financial, and mental health). Our ultimate goal is to support you and your overall wellness.

Transform your career at ISSA!

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